상단검색

Date   :

~

Sort   :

Resources
(Your Business Partner in Busan)

Investment News

  • Facebook
  • Twitter
  • Google
  • Pinterest
  • Print
2020.04.28
Views :
35
Busan city to launch a non-contact marketing strategy as part of biz-support measures


According to Yonhap News,


The city of Busan announced on Apr. 26 that the local authorities push for a biz- support measure to promote export, particularly making full use of online platforms for small and medium sized local companies hit hard by the economic fallout from the recent outbreak of the novel virus, Covid-19. The city, in particular, unveiled a “non-contact marketing (sometimes called “untact marketing” in Korea), a type of direct marketing strategies using various online marketplaces such as e-commerce platforms popular in ASEAN community or TV home shopping retail channels in the association of South East Asian countries which include the Philippines, Vietnam, Singapore and India etc. as most of in-person business transactions like exhibitions or delegation have totally scraped or postponed until the second half of this year.

By running influencer marketing on the ground, with SNS as part of advertising tools to let mobile users learn more of products and services provided my local suppliers, the city works together with other agencies such as Korea International Trade Association (KITA) or Korea Trade and Investment Promotion Agency (KOTRA) to help SMEs have access to online market place (trade Korea) and take part in video conferences through the cooperation between KOTRA‘s overseas offices.

For more information, you can click on http://www.busan.go.kr /trade.


Source Text


Copyrights Yonhap News. All Rights Reserved.
Reprint or redistribution without permission is prohibited.



ccho@yna.co.kr

Source: Yonhap News (Apr. 26 , 2020)


** This article was translated from Korean.
Next
Busan city to take part in the second phase of the Busan North Port Redevelopment project
Previous
Busan city joined a discussion over how to support local MICE industry