According to Yonhap News,
The city of Busan and DAESUN Distilling Co.,Ltd said on Oct 11 that both will run a co-ad campaign to promote 2030 Busan World Expo by the end of this year, adding that they designed the promotional activities to raise public awareness and gain citizen’s support for the expo, which is thought to become a contributor to local and national growth.
The brewery prints out a new label to be attached onto the products with a slogan of “Let us cheer up together for 2030 Busan World Expo, a grand challenge for the next generation”.
Along with civil support group, the city starts a pop quiz event in the middle of Nov on the city website and social media.
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Source: Yonhap News (Oct 11, 2020)