The Market
With the strong and diverse purchasing power of more than 50 million consumers,
Korea is an ideal test bed for global markets and a laboratory in which to explore future markets.
A top economy
A prosperous nation of 50 million and with a GDP per capita of USD 27,221 and a GNI per capita of USD 27,440, Korea is now one of the world’s top-10 economies in terms of foreign reserves, exports, and total trade.
* Source : The Ministry of Trade, Industry and Energy (as of 2016)
Test-bed market
The fact that the major products used by Korean consumers have a high market share in global markets
is a key reason global companies in the IT, food, household goods, fashion, game and film industries have
chosen Korea as a test-bed market.
-
Food & Beverage
Global product debut by Dole, Nestlé,
Starbucks, and others -
Digital/IT
Product testing by Microsoft, Intel,
Google, and others -
Household Goods
Consumer demand surveys by
Procter & Gamble, Unilever,
Samsonite, and others -
Entertainment
Global debut of films including
The Avengers, Spider-Man,
and Transformers -
Games
Primary test bed for Blizzard and
other global game publishers
* Source : Korea Chamber of Commerce & Industry, publications
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