According to Yonhap News,
(SEOUL=Yonhap News) The Ministry of Trade, Industry, and Energy (MOTIE) and KOTRA announced that "Consumer Goods Showcase 2019" (CGSK) is held at COEX, Samseong-dong, Seoul on June 3-4.
In the 5th CGSK, about 1,000 domestic companies in consumer goods encompassing cosmetics, fashion, and food are participating for exhibition and business partnering.
Approximately 580 foreign buyers from China, ASEAN countries, among others visit Korea for this event.
192 Korean companies will be displaying their products in 7 theme exhibition zones, including the Food, Household & Baby Products, Beauty & Health, Fashion , and E-commerce service industries.
In particular, a studio for viral products is set up in E-Commerce zone to show the video of product demonstration by regional influencers (China, Russia, Central America, etc.) on various channels such as Instagram, Youtube, and others.
One-on-one business meetings will also be planned where 580 foreign companies (buyers) from 63 countries around the world and 1,000 Korean companies (suppliers) have private meetings.
Also to be offered are a conference on the latest distribution trend, consultation provided by export-related institutions, and job consulting for youth job creation. br />
The MOU signing ceremony for 25 cases (worth USD 9 million) achieved through business matching activities prior to the event will also be held.
On June 5, foreign buyers will be invited to 6 regions including Gangwon, Gyeonggi, Daejeon, and Chungnam to have business partnering with consumer goods companies located there.
According to the MOTIE, the share of five consumer goods rose from 3.5% in 2014 to 4.6% in 2018, with increasing popularity of cosmetics, fashion, living and baby products on the back of Hallyu.
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Source: Yonhap News (June 3, 2019)
** This article was translated from Korean.