A web-based promotional campaign will be held in Singapore on Dec. 10.
KOTRA plans to cover wider service area including large cities like Silicon Valley, San Francisco or Tokyo.
Korea Trade-Investment Promotion Agency (KOTRA: President and CEO, Pyung-Oh, Kwon) embarks on a series of activities to promote investment online.
A digital investment promotion campaign, ‘IR (Investor Relations)’, hosted by KOTRA and a team of local investors in Beijing, took place in last September and October for the first time ever. With its positive investor feedback, the web-based promotional campaign will be held in Singapore on Dec. 10.
The decision came as online promotional events delivered through digital mediums have no limitations on the geographical or temporal reach it can have. This allows companies, particularly small businesses struggling to find workforce or financial resources, to have opportunities to focus on online presence as part of brand marketing methods and to reach out to potential investors worldwide, joining digital version of biz-consulting sessions.
Investors who have long been seeking for business partners to potentially work with are welcoming the service, showing their strong preference for this less rigid, casual platform. At the very first round of the event ‘Beijing Online Webcam IR’, seven groups of Korean startups and a team of 17 local investors in Beijing showed up for interactions. Some of the invitees are still keeping in touch with each other to run subsequent negotiations even after the official meeting has come to an end. A participant, totally new to this type of event, hilariously added “It’s super impressive”, giving his thoughts on the program.
KOTRA is now planning on having a large group of prospective investors in preparation for the next round of the online promotional event, scheduled to kick off on Dec. 10 in Singapore. Vickers who has already presented at a couple of events recently -Invest Korea Week (IKW) or Connect Innovation Korea (CIK)- and several other investors reportedly gave an affirmative nod on the webcam-based online meeting.
“Our goal probably next year is to run this digital IR a lot more, over five times in the year 2020, and to cover wider service area including large cities like Silicon Valley, San Francisco or Tokyo.”, Ha Seung-beom, the head of Investment Promotion Department, KOTRA, said.
Source : Invest KOREA (2019.11.26)