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Jeju Tourism Organization to attract Japanese tourists through online marketing

According to Yonhap News,

(JEJU=Yonhap News) On May 8, Jeju province and Jeju Tourism Organization (JTO) announced that it will make use of the Online Travel Agency (OTA) to lure more Japanese tourists.

According to Jeju province and JTO, 90 percent of Japanese tourists visiting Korea came individually. With an increase in booking through OTA, the two agencies plan to build a Jeju promotional page on leading Japanese OTA websites, and carry out customized marketing activities based on search key words on OTA websites.

For instance, a banner advertising will show up for those who search tourism destinations within 1-3 hours reach from Japan, who search for Taiwan or Okinawa which are often competitors for Jeju, and who have visited Korea before.

Also, they will introduce Jeju's photo spots, which might attract women tourists who like to take photos to upload on SNS, and promote Summer beaches and food contents.

A JTO official said, "We conduct various promotions using OTA to attract young individual tourists in their 20s-30s, who are the core of Japan's outbound tourism," adding that "taking advantage of Jeju's proximity to Japan, we aim to rebound Japanese tourists to Jeju to the previous levels."

Meanwhile, the number of Japanese tourists visiting Jeju reached 15,483 to March, keeping the growth momentum with 33.6 percent increase on-year (11,585).

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Source Text

** This article was translated from Korean.

Source: Yonhap News (May 8, 2019)


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