“Global Link to Success,” the slogan representing Korea’s initiative to promote foreign investment, captures the nation’s aspiration toward becoming a connecting link to the global economy, filled with unlimited potential, competitiveness, and capability for generating investment synergy.  The central circle, colored in gradation of red and blue inspired by the taegeuk mark of the Korean national flag, symbolizes Korea as a new center to the greater world and a cooperating partner.

The campaign slogan is available in two forms. The standard design features the slogan in two lines, while the applied design shows the slogan in a single line. While the standard design is to be used in principle, users may choose to use the applied type depending on application.

Users may emphasize country name by adding the lettering “KOREA” to the slogan designs following specifications shown below.

Color system of the slogan includes main colors used in the slogan and a set of supplementary colors allowed for texts used with the slogan.