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About RNR
RNR Cinematic Universe is a value-chain integrated contents platform provider. Founded by Ray Seok in 2014, the company secured a cinema system integration business in five countries at the early stage of its foundation, then expanded to a multiplex business in the forms of both direct and consigned operations.
Throughout the years in its business, RNR saw some issues and challenges of the cinema industry.
First, cinema requires big investment, resulting in a long term payback period and uncertainty.
Second, the operation cost is too high. Real-estate rent and labor costs take up 25 percent of total revenues..
Third, cinema platforms are heavily under-utilized. They are always busy deleting just two-week old movies in their systems and do not proactively develop businesses utilizing the vast library of second-run or other alternative contents such as TV shows, live events, UCC or OTT.
Fourth, cinema is totally disconnected with other contents value chains.
Cinemas have millions of memberships, but they only visit the Cinema App a few times a year just for the purpose of ticket reservations.
Product and Solution
RNR has been developing a new sustainable business model. Those efforts have been realized by a MONOPLEX network eco-system with three S/W solutions – RTMS, CineInsight and CineMarketplace.
MONOPLEX network ECO-SYSTEM
PLATFORM |
USERS |
SOLUTION |
DESCRIPTION |
CINEMA AIRBNB |
CUSTOMERS |
RTMS |
ㆍAsset light cinema exhibition outlet/network |
B2B NETFLIX |
PARTNERS |
Cine-Insight |
ㆍSecure content distribution/delivery network |
CINEMA IP MARKET-PLACE |
CONTENT CREATORS /ADVERTISERS |
Cine- Marketplace |
ㆍOnline global cinema rights licensing |
Business Model
Simply said, they create a new eco-system by integrating value chains of the contents industry.
RNR equips partners with Hardware and Software for them to show first run movies without any upfront fees.
By doing so, they build their own cinema distribution network named MONOPLEX. Then, they charges fees to platform users.
Competition and Competitive Advantages
- Competition : RNR compete with existing the multiplex, OTT and distribution companies, but its business model has five competitive advantages
TPLEX CINEMA |
Direct Operation |
VS |
Partner Network |
TT |
Online Only 6” screen only |
Offline + Online Cinematic Outlet + OTT |
|
BUTION COMPANY |
Manual Taking months Hard to check license |
Online Within 24 hours Open copyright data Global sales outlet |
- Competitive Advantages
FAST EXPANSION |
ㆍNon-multiplex (Small & Private) + Partner network enables fast expansion thanks to no initial investment. |
Win-Win ECOSYSTEM |
ㆍCinema Partners make additional revenue |
WIDE RANGE OF CHOICES |
ㆍNo stereotype cinemas with same price per movie coming with only popcorn/sodas |
PERSONALIZED CONTENTS LIBRARY |
ㆍMovie-goers create their own library from Cinema to OTT |
UNTACT/Privacy |
ㆍEasy rental of small sized/affordable cinemas |
Future Plan
RNR is implementing the world’s first biz model which integrates content copyright owners with their own contents distribution network and exhibition outlet. They generate revenue stream from both contents copyright owners and exhibition partners unlike the current multiplex who only pays for content sourcing. Working as a debut platform for small movies utilizing their exhibition outlet, its collects content IP. The IP generates revenues during the creator’s life +70 years, which is the best part of its business model.
In addition to a well-organized business model, it has a rapid expansion model as mentioned above. It is a future unicorn who targets a minimum 10% corporate value of the current contents platform king, Netflix, within next five years. If you are interested in this business, please feel free to reach out to ray@rnrvh.comfor more details. Thank you.