According to Yonhap News,

On September 7th, the Korea Trade-Investment Promotion Agency (KOTRA) announced that the number of visitors to the Korean Pavilion at Expo 2025 Osaka has surpassed 2 million as of September 6th.

The number of visitors to the Korean Pavilion crossed the 1 million mark on June 22nd, 71 days after the Expo's opening on April 13th, and now has exceeded 2 million.

The Korean Pavilion, hosted by the Ministry of Trade, Industry, and Energy and organized by KOTRA, operates as an experiential exhibition combining advanced technology and cultural content under the theme "With Hearts," which symbolizes unity.

Amidst the global rise in interest in K-pop, the Korean Pavilion at Expo 2025 Osaka has gained popularity through media facade collaborations with global K-pop stars and K-pop performance events.

Despite the summer heat, KOTRA reported that the waiting time for entry to the pavilion increased from an average of one hour to as long as two hours after August.

Notable visitors to the Korean Pavilion include Princess Takamado of Japan, U.S. Ambassador for Asia-Pacific Economic Cooperation (APEC) Matt Murray, UK Minister of State for Trade Policy and Economic Security Douglas Alexander, former Chilean President Eduardo Frei, Bureau International des Expositions (BIE) Secretary General Dimitri Kerkentzes, and Hiroyuki Ishige, Secretary General of the Japan Association for the 2025 World Exposition.

Park Young-hwan, Deputy Commissioner General and Pavilion Director for the Korea Pavilion at the Osaka Expo, stated, "Since the opening, visitor numbers have steadily increased, and the Korea Pavilion is being recognized as a must-see attraction. We will continue to actively use this opportunity to introduce our culture and technology to visitors until the pavilion closes on October 13."



cha@yna.co.kr

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Source: Yonhap News (September 7, 2025)

** This article was translated from Korean.