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[Consumer Goods & Primary Industry]
Men`s Grooming Cosmetics
Date : 2022.01.20
• Men's cosmetics company – Andiva is a company that specializes in men's cosmetics. It is forming a diverse portfolio focusing on men's inner beauty with male cleansers and anti-aging products. Andiva has the ability to commercialize innovative products for the men's cosmetics sector. It has also completed sanitary license registrations with the U.S.’s FDA, Europe’s CPNP, China’s CFDA, and India and Vietnam, securing its capacity to enter the global market. Andiva's products have secured product competitiveness in terms of efficacy (antibacterial and antifungal) by minimizing side effects and maximizing the effects of functional raw materials extracted from natural products and maca root extract. The company also has the ability to develop a number of products through in-house development and the transfer of patented technology.

• Global men's grooming cosmetics market – Demand for makeup cosmetics continues to increase, centering on men in their teens and 20s, and demand for anti-aging and functional cosmetics is steadily increasing among men in their 30s and older. Korea’s male beauty market is the largest in the world, and the related markets are expected to expand gradually across the world due to the influence of SNS and Hallyu. The value of the domestic men's cosmetics market reached KRW 1.4 trillion in 2020 and is expected to hit KRW 2.6 trillion won in 2024 at an average annual rate of 16.7%.
  • Investment Requirement
    • Amount : 1M
    • Region : North America , China , Middle East