Since the current Act has no legal basis for governing app market operators, such as Google Play and App Store, which distribute apps, and even though the Korea Communications Commission is operating the App Market Mobile Content Payment Guidelines, these are limited to payment and have no legal standing so incidents of damage related to the app market are increasing rapidly every year. Also, many critics point out that although the government knows that there are a lot of user complaints, the government has looked on the app market operators with folded arms because they are global operators and difficult to regulate.

Therefore, this amendment aims to explicitly define the responsibilities and obligations of app market operators and reduce the damage to app market users by additionally defining app market providers as value-added telecommunications business operators, imposing obligations on app market operators, such as not to register mobile content containing illegal information, and requiring overseas app market operators to designate domestic agents (Article 2, subparagraphs 13 and 14, and Articles 22-6 and 22-7 newly inserted).

Impose obligations on app market operators that prevent registration of mobile content containing illegal information and impose an administrative fine for non-compliance (Articles 22-6, 22-7, and 104)