The year 2017 has kicked off with new hopes and dreams. On that note, I am delighted to extend my
warmest greetings to you through KOTRA Express.
In 2016, Korea’s trade and investment was faced with a number of challenges like the global economic slow-
down, protectionism and political uncertainty. These factors brought about declining exports. However, there
was a silver lining. Although the total export amount has dipped, small and medium-sized enterprises have
increased their shares in exports and diversified their market. Now our export structure, once largely dependent
on conglomerates and concentrated in a handful of regions, is seeing drastic improvements. We also witnessed
recovery in exports, which signifies positive momentum.
Likewise, foreign direct investment (FDI) is recording strong numbers. The United Nations Conference on
Trade and Development (UNCTAD) projected that the world’s FDI in 2016 will drop 10 to 15 percent. But
this did not apply to Korea, as its solid economic foundation, extensive FTA network and well-established
industrial infrastructure helped the country attract a record-breaking 21 billion dollars.
Based on such favorable conditions, KOTRA will strive to expand your business opportunities and be your
link to success in 2017. We will do so by reaching out to a larger number of international buyers and introducing them to Korea’s high-quality products and services. For investors, we promise to be there in every step of
the investment process—from the planning stage to post-investment management.
2017 is the year of the rooster, according to the Chinese zodiac. A rooster, an animal known to be trustworthy and hardworking, is traditionally believed to get rid of darkness and bring in good luck. Ushering in the
year of the rooster, I wish all the best to you and your family.
Jaehong Kim / President & CEO of KOTRA