April has been a particularly busy month here at Invest
KOREA, the foreign direct investment promotion arm of
KOTRA. Last week, I flew to Japan to meet with potential
investors who wanted to find out about the potential areas of
cooperation between our two countries, especially in the
shifting landscape of the Northeast Asia region. In Tokyo, I
talked about opportunities for collaboration particularly in the fields of energy, display and semiconductors,
while in Nagoya, future cars and robots were hot topics of discussion.
But it’s not just major economies that we want to work with. Next week, I’ll be heading to Taiwan and
Malaysia to diversify our partnerships in the areas of finance, real estate and leisure. More than ever before, the
Korean government, including KOTRA, is dedicated to establishing close relations with new and untapped
markets. So this means we aren't just spreading awareness on Korea’s strengths as an innovative and businessfriendly
region, but we’re also exploring which industries will see the most return for both the investing country
On that note, Invest KOREA recently held a special session for our project managers (or PMs). These managers
are experts well-versed in industries and investment promotion. They serve a crucial role to our division,
providing customized services to each foreign investor. These individuals are also in charge of following up on
the demands of the company. In response to the ever-changing political and economic environment, we’ve
assigned PMs to new investment projects so that we can always be one step ahead. If you’d like to find out
more about them, feel free to visit our website at www.investkorea.org.
As always, thank you for your support and I look forward to our strengthened partnerships in the future.
Yong Kook Kim / Head of Invest KOREA