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2017 Meeting
on Global Market
Entry Strategies
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From Jan. 10-12, KOTRA will hold
the 2017 Meeting on Global Market
Entry Strategies in Seoul. The event,
which is celebrating its 17th anniversary
this year, will provide Korean exporters
with the prospects of next year’s global
economy and market. The session will
update participants on important issues
pertaining to each major region so that
export strategies can be set up for next
year.
On the first day of the event, the head
of KOTRA’s foreign branches, including North America, Africa, China and
the Middle East, will speak on local
market strategies at InterContinental Seoul COEX. Presentation topics
include “America under Trumpism: The
Market of New Opportunities”,
“Chinese Market Entry Strategy in the
Era of Firm Landing” and “New Power
to Fuel the ‘Korea Locomotive’ in the
CIS Market”. As a sideline event,
KOTRA will set up consultation booths,
along with promotional pavilions of relevant institutes.
- On Jan. 11 (Wed.), a second meeting
on export strategies will be held at
KOTRA headquarters. Approximately
200 experts in the field will participate
to explain export strategies for the Chinese and American markets. More
specifically, China’s changing tariff,
certification and accounting systems, as
well as the strategies to respond to such
changes, will be discussed. In addition,
the meeting will cover ways the Korean
market should respond to changes with
the launch of a new administration in
the US.
On the last day of the event, the introductory meeting will be held in cities
outside of Seoul, including Busan,
Daegu, Daejeon, Gwangju and Wonju.