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According to Yonhap News,
The 2012 Busan International Advertising Festival (BIAF), Asia's largest advertisement event, is scheduled to open at Busan Exhibition and Convention Center on August 23.
A total of 10,431 advertisements from 57 countries will compete during the festival.
This year's festival is classified into two sectors - professionals and amateur advertisements. Participants will display their works whose themes vary from public campaign to entertainment, national & city brand and planning.
Any visitors can see the advertisements that make it to the final at the convention hall of BEXCO for free.
They can also visit an international seminar, held under the topic of "Digital Humanism," where 140 advertisement designers and experts from 11 countries will deliver lectures.
The closing ceremony will be held at the auditorium of BEXCO on August 25 along with the awards ceremony.
"The BIAF has evolved into an event where participants can be impressed by creative ideas and the rapidly changing global advertisement trend. This year's festival is expected to draw many visitors as we offer various programs for free," said Lee Eui-ja, a co-commissioner of BIAF.