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Busan Tourism Organization (BTO) signed a Memorandum of Understanding (MOU) with Lufthansa, a German airline, to attract incentive visitors and international meetings on Monday.
BTO will provide Lufthansa information on MICE events in Busan, such as meetings, incentive tourism, international meetings and exhibitions. Lufthansa will support discounted airfares for MICE participants and FAM tours for VIPs, according to the MOU.
BTO has recognized Lufthansa as its official airline and Lufthansa will promote Busan across Europe.
Lufthansa is the only airline which services between Busan and Europe and flies Busan-Incheon-Munich six times a week.
Source: Newsis (May 20, 2013)
** This article was translated from the Korean.