BUSAN < invest Korea

Busan City and the Busan Tourism Organization will open a MICE roadshow in Qingdao, China from September 24 to September 27.

It is Busan’s first roadshow overseas on its own. So far the city participated in events hosted by the Korea Tourism Organization with other cities and provinces, but there have been disadvantages including weakened influence and lack of targeted marketing activities.

Starting with the prior sales calls and a press conference on 24, business consultations and the Busan MICE Night will be held, followed by visits to companies and the Qingdao International Convention Center.

About 60 multinational companies, mid- and large-sized incentive tourism agencies and international meeting insiders are expected to attend the roadshow.

Busan hotels, tourism agencies, professional conference organizers and representatives of the Korea-China Association will attract MICE events to Busan.

Source: Newsis (Sep. 12, 2013)

** This article was translated from the Korean.