BUSAN < invest Korea

Busan City announced that it will develop and provide promotional videos in foreign languages to facilitate overseas marketing activities of regional exporting small- and medium-sized enterprises (SMEs) and enhance their effectiveness.

Small- and Medium-sized manufacturing companies located in Busan with exports less than USD 5 million as of last year and those applied or selected for the Busan’s overseas marketing support projects in last three years are recipients of this project.

So far exporting companies which participated in trade missions, overseas exhibitions and consultation sessions organized by the city used their actual projects, catalogues and brochures for promotion.

Recently videos are more frequently used due to increased use of internet and smartphones instead of paper materials.

Videos can enhance the corporate image and encourage buyers to have trust in the company, facilitating product sales. Also it helps to overcome spatial limitations where products cannot be displayed, conserving budget and energy for SMEs.

A Busan official noted that those participated in the overseas marketing projects will be supported as a pilot this year, and the project will be expanded to small exporting companies based on corporate satisfaction.

Source Text

Source: Newsis (Sep. 13, 2013)

** This article was translated from the Korean.