BUSAN < invest Korea

(BUSAN = Newsis) Local companies decided to pool their efforts to develop Busan’s economy.

Daesun Co., Ltd., Busan Milk Corporation, BS Securities Co., Ltd. and Parkland announced on March 7 that four parties gathered to sign “Love, Busan Memorandum of Understanding (MOU)” and pledged to cooperate in developing the city.

The MOU aims to revitalize Busan’s shrinking economy by encouraging local companies to use and promote other local companies’ products.

In particular, the MOU is expected to stimulate the job creation as the increase in sales of the five companies will directly affect the companies’ decision to hire more employees.

There are currently about 2,000 employees working for the five companies, and the sales of the five companies will dramatically increase if the employees and their families actively promote and use the products of the five companies.

Daesun Co., Ltd. will imprint the products and brand images of other four companies in its Soju bottles for promotion, and provide Soju on the companies’ anniversaries.

Busan Milk Corporation will provide its milk and beverages, while BS Securities Co., Ltd. will provide financial services to employees of other companies.

“It is such a remarkable plan because the companies enthusiastically participated in developing the city’s economy. We plan to accept more members later on if we see outcomes and success from the plan,” said Park Jin-bae, President of Daesun Co., Ltd.