BUSAN < invest Korea

According to Yonhap News,

A three day ad-biz festival ‘AD STARS 2020’ will be open on Aug. 20 in Bexco event halls, near Haeundae beach. An organizing committee announced on Feb. 19 the approval of the draft and budget plans for the event at the general meeting. This year’s main theme is “RE:AD”, an acronym for ‘re-think’, ‘re-define’ and ‘re-design’ advertisement, delivering a message that now is the time to rethink what’s advertising especially at a time of ever-changing trends and platforms – on which anyone can join the process of digital marketing.

The venue introduces numerous ad campaigns in Korea and other places around the world, signaling virtuous and social roles that ad can play.

At the VIDEO STARS session, which gained positive visitor feedback last year, a special event to meet with influential online creators, along with a zone to share creator experiences. Under the theme of RE:AD, there will also be a session for talk show and expert workshop during the conference.

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Source: Yonhap News (Feb. 19, 2020)