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Busan city to create short video clips used to be non-contact IR presentation materials
The city of Busan announced on May 14 that the local authorities plan to step into the process to create short video clips used to be non-contact IR presentation materials in full reparation for a post coronavirus world, which is accelerating a culture of no in-person communication. In the time of the coronavirus shock, the city set a goal to attract FDI worth USD 500 million this year. The city was meant to open an offline investor relations events targeting local investors in the US, Germany and Thailand, showcasing new growth engines in Korea, but failed due to the widespread of the novel virus this spring.
Soon, the city switched the format from person to person to online communication, utilizing video content to reach out to potential business partners worldwide.
The ad materials are reported to show investment environment and major municipal projects being pushed ahead, Eco-delta city, named as part of “smart cities”, bio- medical clusters, Busan North Port redevelopment plan and city’s blockchain RFZ.
ljm703@yna.co.kr
** This article was translated from Korean.
Date
2020.05.27
Views
463
According to Yonhap News,
The city of Busan announced on May 14 that the local authorities plan to step into the process to create short video clips used to be non-contact IR presentation materials in full reparation for a post coronavirus world, which is accelerating a culture of no in-person communication. In the time of the coronavirus shock, the city set a goal to attract FDI worth USD 500 million this year. The city was meant to open an offline investor relations events targeting local investors in the US, Germany and Thailand, showcasing new growth engines in Korea, but failed due to the widespread of the novel virus this spring.
Soon, the city switched the format from person to person to online communication, utilizing video content to reach out to potential business partners worldwide.
The ad materials are reported to show investment environment and major municipal projects being pushed ahead, Eco-delta city, named as part of “smart cities”, bio- medical clusters, Busan North Port redevelopment plan and city’s blockchain RFZ.
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ljm703@yna.co.kr
Source: Yonhap News (May 14 , 2020)
** This article was translated from Korean.