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Busan city to lay out export marketing strategy to reach consumers in India and Southeast Asia

According to Yonhap News,

The city of Busan announced the launch of a business support package on Apr 8 which aims to help locally based small and mid-sized companies, hit hard by the impact of the coronavirus led economic disruptions, gain a foothold and expand market presence in Southeast Asian countries.

The city, particularly, gave more focuses on providing greater access to non-face-to-face virtually interactive digital business matching platform with global buyers.

By running four separate projects to facilitate online marketplaces for sale, sending a team of trade delegates and running 11 other programs such as business counseling services to reach out to potential buyers, the city will help nearly 210 local businesses in need of help.

Last month, the city has hosted an online trade fair, the largest ever in Korea, along with web-based virtual business meeting sessions to match local SMEs to partners in five Southeast Asian countries.

The city is planning to add other forms of marketing programs in the first half of this year, mainly targeting markets in India and Southeast Asia.

In addition, developing a diverse range of export marketing strategies associated with online platforms, the city will partner with the top e-commerce platforms like Shopee or Qoo10 to tap deeper in ASEAN countries this year.

Source Text

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Source:Yonhap News (Apr 8, 2021)

** This article was translated from Korean.