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According to Yonhap News,
On November 27, the Busan Economic Promotion Agency (BEPA) announced that it will carry out '2023 Thailand and Taiwan Live Commerce Support Project' to promote excellent products of Busan-based SMEs.
Live commerce is the act of selling products online through live video shopping platforms, i.e., mobile phones, while shoppers interact with the brand in real-time.
The BEPA will arrange an occation where it invites influencers with great social influence from Thailand and Taiwan to Busan who will promote products of local SMEs, which will then be exported.
More than 40 influencers, including Thailand's famous TikTokers like Eoirn and Pimrypie, and Taiwan's Jesse Tang11- who has 1.62 million TikTok followers-will visit the production sites of Busan's SMEs to host live commerce shows.
ccho@yna.co.kr
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Source: Yonhap News (November 27, 2023)
** This article was translated from Korean.