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Busan-based fashion brands tap the Chinese market by participating in Mode Shanghai
Fashion brands from Busan are actively seeking to expand into the Chinese market.
On October 18th, the Busan Textile and Fashion Industry Association announced that the "Busan Showroom," consisting of eight fashion brands from Busan, participated in the fashion trade exhibition "Mode Shanghai," held in Shanghai, China, from September 9-13, and received a positive response.
The Busan Showroom featured the following brands: ▲ KANG JUNG SEOK ▲ DE PASION ▲ REONVE ▲ BAJUYO ▲ SINCERELY JUNE ▲ 13PROJECT ▲ ILROZE▲PPB.
The participating brands achieved a consulting result of over 1.55 million yuan (approximately KRW 300 million) in total during the exhibition.
Notably, REONVE and BAJUYO attracted attention from buyers by presenting modern reinterpretations of Hanbok, Korea's traditional attire.
Additionally, many brands are currently in discussions for contracts, and after finalizing sample agreements, these discussions are expected to lead to actual business transactions.
An official from the Busan Textile and Fashion Industry Association commented, "We confirmed the competitiveness and global potential of the Busan fashion designer brands that participated in the Shanghai Fashion Week official exhibition for the first time. We will continue to strengthen the global network of the Busan fashion industry by linking overseas exhibitions, fashion weeks, and export consultations."
youngkyu@yna.co.kr
Source Text
** This article was translated from Korean.
Date
2025.10.20
Views
5
According to Yonhap News,
Fashion brands from Busan are actively seeking to expand into the Chinese market.
On October 18th, the Busan Textile and Fashion Industry Association announced that the "Busan Showroom," consisting of eight fashion brands from Busan, participated in the fashion trade exhibition "Mode Shanghai," held in Shanghai, China, from September 9-13, and received a positive response.
The Busan Showroom featured the following brands: ▲ KANG JUNG SEOK ▲ DE PASION ▲ REONVE ▲ BAJUYO ▲ SINCERELY JUNE ▲ 13PROJECT ▲ ILROZE▲PPB.
The participating brands achieved a consulting result of over 1.55 million yuan (approximately KRW 300 million) in total during the exhibition.
Notably, REONVE and BAJUYO attracted attention from buyers by presenting modern reinterpretations of Hanbok, Korea's traditional attire.
Additionally, many brands are currently in discussions for contracts, and after finalizing sample agreements, these discussions are expected to lead to actual business transactions.
An official from the Busan Textile and Fashion Industry Association commented, "We confirmed the competitiveness and global potential of the Busan fashion designer brands that participated in the Shanghai Fashion Week official exhibition for the first time. We will continue to strengthen the global network of the Busan fashion industry by linking overseas exhibitions, fashion weeks, and export consultations."
youngkyu@yna.co.kr
Source Text
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Source: Yonhap News (October 18, 2025)
** This article was translated from Korean.