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Cosmetics and Beauty Expo, Osong Korea 2020 to kickoff on Oct 20-24

According to Newsis,

North Chungcheong Province announced the kickoff of “Cosmetics and Beauty Expo, Osong Korea 2020” on Oct 20-24, saying the four day event will be a lot to see, with full of spectacular events and eye-catching shows. This year, in particular, the provincial government shifted the format of the expo from offline to online to make the event open to everyone. Visitors can browse and enjoy 3D virtual tour for the exhibitions.

At the beauty studio corner, five YouTube content creators showcase products and services of sponsors, sharing useful information on the industry trends and caring tips by each age group. There will be a virtual conference where visitors can join a 20-30 minute presentation with industry specialists. 17 prominent speakers including senior researchers at world famous cosmetic brand run in-depth lectures, helping visitors learn more on the latest issues, industry trends and outlook especially in Vietnam and China. These speakers also share what to study to work for beauty business, online marketing / business schemes and stories of how cosmetic startups started business etc.

The expo will also be equipped with 3D virtual exhibition hall, dubbed “K-Beauty Pavilion”, designed to promote the province as a leader of K-beauty industry, while letting the world be aware of the local community of Ochang and Osong, the best possible place to accommodate K- beauty cluster in Korea.

The pavilion will be open on the second floor of the Osong station, the venue for the cosmetic expo up until now. There will be a corner to take a look at products and services on display. Visitors can scan QR codes or contact with the provider for purchasing requests.

Source Text

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Source: Newsis (Oct 4, 2020)

** This article was translated from Korean.