GANGWON-DO < invest Korea

According to Newsis,

Inje-gun, Gangwon-do announced on August 11 that it will push for a live commerce SNS marketing pilot project in step with the online retail market trend.

In this project, 10 households producing Inje's major agricultural and special products are selected and would receive support in planning, production, and transmission of live broadcasts for the sale of agricultural products, production of promotional videos, and SNS promotion marketing.

The county will provide support in the opening of smart stores, educating farm households on how to operate, and conducting social media marketing through YouTube, Instagram, and Naver Cafe before and after live broadcasting. By doing so, the county plans to actively promote Inje's agricultural products and increase income of farm household.

In this vein, there will be live commerce of waxy corns on August 11 and 12, followed by 10 sales events for Inje's agricultural products such as potatoes, tomatoes, paprika, onions, apples, and yellow pollack through Naver Shopping LIVE.

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Source: Newsis (August 11, 2021)