GANGWON-DO < invest Korea

According to Yonhap News,

Cheorwon-gun said on May 7 that it will expand sales channels for its flagship rice brand, Cheolwon Odae Rice harvested in 2022.

In Cheorwon County Agricultural Technology Center, officials of Cheorwon-gun and other stakeholders were convened to analyze the current levels of rice sales and draw up effective measures to make the rice more appealing to consumers to make sure newly harvested rice this autumn will be sold out.

With plans to make an all-out effort in finding wide access to sales for the crop, such as one-day experience events, home shopping channels.

Head of Cheorwon County Agricultural Technology Center Kim Yeong-bo said, "With 4 major branches of Nonghyup (National Agricultural Cooperative) and KFCC (Korea Federation of Community Credit Cooperatives) coming up with their own ways to increase sales of the rice, Cheorwon-gun will implement various sales campaigns."

yangdoo@yna.co.kr

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Source: Yonhap News (May 7, 2023)

*This article was translated from Korean.