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Gangwon to hold the winter travel briefing session in Hangzhou, China on Oct. 22
On October 21, Gangwon State announced that it will hold a special exhibition about Gangwon's 2024 winter sports, tourism and festival, jointly with a Shanghai branch of the Korea Tourism Organization (KTO), in Hangzhou, China on October 22.
Gangwon State and the KTO, together with officials from five ski resorts including Mona Yongpyeong, Welli Hilli Park, Elysian Gangchon, High1 and Phoenix Pyeongchang and major inbound (foreigners' visit to Korea) travel agencies in the province, will visit Hangzhou to conduct marketing activities to market premium winter tourism products.
In addition, they will collaborate with the KTO's Shanghai branch and Trip.com (CTrip), a global online travel agency (OTA) for online promotion and winter tourism product development to attract Chinese individual tourists.
In this promotional event, 7 ski resorts in the province will introduce special discount coupon events, including a shuttle but products linking Incheon International Airport and ski resorts.
Furthremore, they plan to carry out online promotional marketing for winter tourism contents using China's leading influencers.
As of the end of August this year, the number of Chinese tourists visiting Korea reached 3.18 million, accounting for the largest share of all foreign tourists visiting Korea.
Since the 2022 Beijing Winter Olympics, China has emerged as a major market with the number of people experiencing winter tourism jumping to 400 million.
An official from Gangwon State said, "we will endeavor to attract foreign tourists by discovering tourism products specific for foreign tourists using the Olympic legacy, and conducting aggressive marketing in collaboration with relevant organizations and tourism industry."
dmz@yna.co.kr
Source Text
** This article was translated from Korean.
Date
2024.10.22
Views
101
According to Yonhap News,
On October 21, Gangwon State announced that it will hold a special exhibition about Gangwon's 2024 winter sports, tourism and festival, jointly with a Shanghai branch of the Korea Tourism Organization (KTO), in Hangzhou, China on October 22.
Gangwon State and the KTO, together with officials from five ski resorts including Mona Yongpyeong, Welli Hilli Park, Elysian Gangchon, High1 and Phoenix Pyeongchang and major inbound (foreigners' visit to Korea) travel agencies in the province, will visit Hangzhou to conduct marketing activities to market premium winter tourism products.
In addition, they will collaborate with the KTO's Shanghai branch and Trip.com (CTrip), a global online travel agency (OTA) for online promotion and winter tourism product development to attract Chinese individual tourists.
In this promotional event, 7 ski resorts in the province will introduce special discount coupon events, including a shuttle but products linking Incheon International Airport and ski resorts.
Furthremore, they plan to carry out online promotional marketing for winter tourism contents using China's leading influencers.
As of the end of August this year, the number of Chinese tourists visiting Korea reached 3.18 million, accounting for the largest share of all foreign tourists visiting Korea.
Since the 2022 Beijing Winter Olympics, China has emerged as a major market with the number of people experiencing winter tourism jumping to 400 million.
An official from Gangwon State said, "we will endeavor to attract foreign tourists by discovering tourism products specific for foreign tourists using the Olympic legacy, and conducting aggressive marketing in collaboration with relevant organizations and tourism industry."
dmz@yna.co.kr
Source Text
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Source: Yonhap News (October 21, 2024)
** This article was translated from Korean.