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Beauty of Korea Fascinates Foreigners

Invest KOREA, the national investment promotion agency of Korea, took a group of foreigners to the Cosmetics & Beauty Expo, Osong, Korea 2013 on May 11 as part of its Get to Know Korea event.


Aiming to help foreigners in Korea become more familiar with the country, Get to Know Korea drew about 80 foreign investors, ambassadors, their family members and others for an afternoon focused on the beauty of Korea and Koreans, its cosmetics industry and more.

Past events have led foreigners to a traditional Korean theater in Seoul, a ceramics festival, a kimchi-making experience and more.

Shin Nam-sik, General Manager of Invest KOREA’s Investment Planning Department, said the event served as a great opportunity to show Korea’s strong cosmetics and beauty industry and cultural heritage.

Source: KOTRA Investment Public Relations Team (May 13. 2013)
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