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Students and European Companies Lead CSR Activity

The Korea Trade-Investment Promotion Agency (KOTRA) and the European Chamber of Commerce in Korea (ECCK) visited Gyeongbok Palace on Saturday with Grow Together, a group of volunteer university students who strive to improve the perception of foreign investment through CSR, to clean up the Korean landmark.

The volunteer activity, in which 150 people from KOTRA, the ECCK, European companies including Allianz and ING and Grow Together participated, was extra significant in that it was suggested by a student.

Grow Together volunteers comprise 50 university students from not only Seoul and the capital area, but also from other cities, including Daejeon, Daegu, Gwangju and Busan. They carry out CSR activities with the cooperation of foreign investment promotion agencies.

Oh Soo-ok, a Yeongnam University student who suggested the event, noted after the event that it was great to see a cleaner palace and said she hopes to raise awareness about cultural heritage protection. She added that the event, with cooperation from European companies and families, served as an opportunity to better understand foreign-invested companies and learn how they contribute to the Korean economy.

Kiwon Han, the Commissioner of Invest KOREA, said that KOTRA and ECCK will promote sustainable CSR work through volunteer activities suggested by Grow Together, adding that KOTRA will expand CSR activities with university students and foreign companies so that agencies, companies, students and regional societies can grow together.

Source: KOTRA Invest KOREA (October 7, 2013)

** This article was translated from the Korean.

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