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According to Yonhap News,
(HONG KONG=Yonhap News) Jonathan Choi, chairman of the Hong Kong-based finance and commodity firm Sunwah Group, was named Wednesday a PR ambassador to help South Korea attract investment from Hong Kong, officials said.
Choi, who also serves as an honorary chairman of the Chinese General Chamber of Commerce, is expected to "make a big contribution to Korea by attracting investment," said Kim Kwang-dong, the South Korean consul general in Hong Kong.
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Source: Yonhap News (May 06, 2015)