Invest KOREA

KOTRA to hold O2O Korean product exhibition in Surabaya for four days from Oct. 13th
Boosting 'Export Plus' by opening up consumer goods market in Indonesia and promoting Busan's bid for 2030 Busan Expo

KOTRA (President & CEO Yu Jeoung-yeol) is to hold the 'O2O Korea Lifestyle Collection' as part of the 'Export Competitiveness Reinforcement Strategy' announced by the Korean government in Surabaya, the center of East Java, Indonesia for 4 days starting from Oct. 13. The event was jointly organized with Busan-si (Park Mayor Hyung-Jun), Korea Tourism Organization, Indonesia’s leading e-commerce platform iStyle, East Java’s largest market chain Hokky, and promising cosmetics distribution network L’VIORS, as well as Korean promising consumer goods companies. And it aims to find a market in the consumption goods market of Indonesia with a population of 270 million for Korea's promising consumption goods companies.

The event, in preparation for the endemic era, will be the largest Korean product exhibition ever launched in East Java, the heart of the economy of overseas Chinese and a concentrated middle-class population. KOTRA Surabaya opened a pop-up store at Tunjungan Plaza, the largest shopping mall in East Java by joining forces with a local offline distribution network.

Additionally, the collection will be joined by 38 promising consumer goods companies in Korea, including companies that have no export experience or have no experience in entering Indonesian market, such as domestic companies and social enterprises. KOTRA is to support participating companies' making foray into the Indonesian market through various channels such as △one-on-one on business export consultation online and offline, △preliminary briefing on opening a store in online e-commerce distribution network, and △O2O marketing.

On top of that, Hallyu, having its second heyday in Indonesia, will be actively utilized for △K-POP song and dance contest, △Surabaya Taekwondo School's Taekwondo performance, △Fashion school workshop using products of participating companies. And these events also gave strength to the participants' calling for customers and spreading the K-lifestyle.

Besides, there will be activities of attracting its bid to hold the ‘2030 Busan Expo.' KOTRA plans to organize the Busan Expo Promotion Hall in the pop-up store to promote the global city Busan along with the city's bid to hold the Expo to Indonesian associations and corporate officials and visitors, thereby enhancing the image of premium Korea.

Kim Jun-sung, head of KOTRA Surabaya said, “The collection will be a good opportunity for Korean companies to prepare and set strategies for entering the Indonesian market, such as pricing, design, packaging, and obtaining certifications, fit for the Indonesian market,” adding, “KOTRA will take the lead in Korea's K-lifestyle companies advancing into the Indonesian market so that the cultural Hallyu can be linked to the economic Hallyu."



Source : Invest KOREA (2022.10.14)