MAFRA and KOTRA introduce the first-ever Korean Pavilion at Chile’s Food Expo
Attracting visitors with the theme "K-Food Kingdom: Where Tradition Meets Modernity"
Designated Chile as a new strategic country for agricultural and food exports, expanding the diversification of K-Food exports

At Chile's largest food expo, the K-Food Korean Pavilion, featuring various K-Culture content, captured the attention of local consumers and buyers. The Ministry of Agriculture, Food and Rural Affairs (Minister Song Mi-ryung, hereafter MAFRA) and KOTRA (President Kang Kyung-sung) operated the first-ever Korean Pavilion at the 2025 Chile Food Expo (Espacio Food & Service 2025) held in Santiago, Chile from September 30 to October 2 (local time). This Korean Pavilion was designed with the theme of "K-Food Kingdom: Where Tradition Meets Modernity" and was the largest booth at the expo.

The Korean Pavilion showcased a wide range of content, from the drama Dae Jang Geum, which led the early Hallyu wave, to the latest K-content such as K-Pop Demon Hunters. In the Korean cuisine experience zone and cooking zone, visitors had the opportunity to taste traditional foods like kimchi, bibimbap, and fermented sauces. An event zone using the Netflix animation K-Pop Demon Hunters drew attention with interactive content that reflected the dynamic image of K-Culture.

A total of 43 Korean food companies, including 9 local participants such as Samjin Global Net, Daesang, and Youngpoong, along with 34 online participants, promoted their K-Food products at the Korean Pavilion. The 9 companies that participated in person showcased their main products such as tteokbokki, kimchi, ramen, snacks, sauces, and beverages through tasting and promotional events for local consumers. Major supermarket buyers from Chile also visited the Korean Pavilion, holding about 500 consultations and establishing a foundation for expanding K-Food exports in Chile, with a goal of achieving USD 2.7 million in contracts.

With the government aiming to reach USD 15 billion in K-Food exports by 2030, this event is expected to raise the competitiveness and awareness of Korean food in the Latin American market, including Chile, and serve as a stepping stone for diversifying export markets.

Ahn Sung-hee, Director of KOTRA's Santiago Trade Office, stated, “The Korean Pavilion, which encompasses everything from the early Hallyu symbolized by Dae Jang Geum to the latest content like K-Pop Demon Hunters, allowed visitors to directly see, taste, and experience the charm of K-Food. We expect this to be a stepping stone for the expansion of K-Food exports in Latin America.”



Source: KOTRA (2025.10.02.)