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CJ Foodville Corp., South Korea's largest restaurant franchise, said Thursday it
has opened two more bakeries in Vietnam and China in a bid to tap deeper into
the markets.
The company said it opened its 15th branch of Tous Les
Jours, the company's bakery brand, in Vietnam on Wednesday, while launching its
11th store in China on the same day.
Tous Les Jours was the first
South Korean bakery brand to make inroads into the Southeast Asian market by
launching an outlet in Vietnam in 2007.
CJ Foodville now has 47 Tous
Les Jours stores overseas, including 17 in the United States. There are some
1,300 stores in South Korea.
The company said it plans to establish
its first bakery shop in Malaysia and Cambodia in August and set up more outlets
in Indonesia and the Philippines.
CJ Foodville is the restaurant
operating arm of CJ Group, a South Korean food and media conglomerate.
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