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As South Korea and the United States mark the 130th anniversary of establishing
their diplomatic relations this year, South Korea plans to stage a month-long
campaign to burnish its image among the American people, a related government
agency said Sunday.
The Presidential Council on Nation Branding
announced that it will open the 2012 Korea Nation Branding Convention in
Washington on Sept. 17.
With the theme of "Ongoing Harmony: 130 years
of Korea-US relations 1882~2012," the one-month convention will be comprised of
a formal reception, various exhibitions, cultural performances, academic forums
and activities for Korean residents here, the council said.
"The event
this time is to revisit the history of political, cultural and economic
exchanges between the two nations on the occasion of the 130th anniversary of
forging diplomatic ties and the original year of implementing a bilateral free
trade agreement," it said.
The agency added it will endeavor to
publicize the charm of traditional Korean culture, which is the source of the
Korean Wave, or Hallyu.
The convention will be co-organized by the
Korean Culture and Information Service, Cultural Heritage Administration and the
South Korean Embassy in Washington.