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Korean Mobile Game Developer Set to Expand in China
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South Korean mobile game developer Gamevil Inc. will likely see its presence expand in China next year, boosted by its partnership with a Chinese service provider of a major mobile messenger, company officials said Thursday.

Gamevil, most known for its mobile game "Punch Hero," will provide its games on QQ mobile messenger run by Tencent Holdings Ltd., China's No. 1 Internet company by revenue, according to the officials.

Tencent operates two popular messengers for mobile phones -- QQ and WeChat. QQ is considered to be more domestically oriented, while WeChat took off successfully outside the home country.

"The cooperation with Tencent will solidify our position in the Chinese mobile game market," a Gamevil official said.

In a bid to attract more game developers to use its platform, Tencent recently said it will lower channel costs and increase the rate of revenue for developers. Developers of smartphone games will split revenues 50-50 with Tencent.

Tencent launched its integrated Mobile QQ Game platform in May 2012. The platform currently has more than 220 million users.

China's robust demand for smartphones will also help the company increase its revenue from the world's most populous country, they said.

China is expected to soon emerge as the largest smartphone market in the world.

International Data Corp. said earlier China will account for 26.5 percent of global smartphone shipments in 2012, followed by the United States with 17.8 percent.

China's smartphone shipments reached 47 million units in the July-September period, growing 117 percent on-year and 20 percent on-quarter.

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Source: Yonhap News (Dec. 6, 2012)

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