Invest KOREA

The Gyeonggi Tourism Organization (GTO) has launched a research and development (R&D) team to promote Korean pop culture (Korean Wave) tourism.

This team will conduct various activities in relation to boosting Korean Wave tourism, such as developing new tourist attractions, establishing tourism promotion strategies, promoting the convergence of the tourism industry, and strengthening collaboration between tourism businesses and local governments.

It will also focus on developing Korean Wave content and advertising Korean Wave tourist products in preparation for the opening of a K-pop arena that will be built in Korean Wave World, a mutipurpose cultural venue in eastern Goyang, in 2017.

In addition to the establishment of the arena, the Gyeonggi-do Provincial Government is reviewing various measures to promote Korean Wave tourism, such as concerts of Korean pop stars, the creation of a campground, and the opening of a Korean language school in Paju Book City.

Source: Yonhap News (Mar. 5, 2013)

** This article was translated from the Korean.