The Seoul Metropolitan City Government and the Seoul Tourism Organization held an event in Paris last Tuesday to promote the charms of Seoul’s tourism resources.

As it is widely known, K-pop music, especially PSY’s “Gangnam Style,” has caught the world’s attention. Amid increasing foreign interest in Korea, an event to promote Seoul’s tourism business was held for the first time in France.

This event included business meetings between Korean and European travel agencies and a session to exchange tourism-related information. A hundred people from the French tourism industry and media participated.

Source: Newsis (Mar. 25, 2013)

** This article was translated from the Korean.