BASF, a global chemical corporation, will establish its branch office for the Asia-Pacific region in Seoul in the first half of this year. The branch office will be responsible for marketing, product planning, and sales activities for the Asia-Pacific region. Its headquarters, which is in charge of the region, will remain in Hong Kong.

We hope to quickly catch up with the market trend and consumer needs by establishing our branch office in Seoul,” said Lothar Laupichler, Vice President of BASF.

BASF is a global supplier of electronic products and materials, such as chemicals, semiconductors, flat panel displays, and photovoltaic systems.

Source: Yonhap News (Mar. 26, 2013)

** This article was translated from the Korean.