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Korean Brands Shine at Intermezzo

Korean small- and medium-sized fashion brands participated in Intermezzo, a 3-day fashion exhibition held at the Javits Center in New York this week.

According to the Ministry of Trade, Industry and Energy (MOTIE) on Tuesday, Korean brands including Buckaroo Jeans, UGIZ, JESSI N.Y. and Culture Call competed with about 550 fashion brands from around the world at the event to enter the U.S. and emerging markets. The Korean brands showcased convergence and collaboration in fashion.

Patricia Field, a renowned stylist for movies and television dramas, including “The Devil Wears Prada,” served as an event host to introduce Korean brands, attract buyers and hold special marketing activities.

The Korean brands featured made a strong impact on exhibition visitors about the convergence of Korean fashion with the Korean Wave, according to MOTIE.

A MOTIE official noted that the event provided Korean brands an opportunity to be recognized by the global market and will serve as an example for other industries to benchmark. He added that the ministry will help brands lay the foundation to become global brands through fast market penetration and localization in overseas markets.

Source Text

Source: Newsis (Aug. 6, 2013)

** This article was translated from the Korean.

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