According to Yonhap News,

(HONG KONG=Yonhap News) Young designers at Dongdaemun market are seeking ways to enter Hong Kong’s fashion industry at a time when the Korean Wave is big in Hong Kong.

The Ministry of Trade, Industry & Energy and KOTRA’s Hong Kong branch held Fashion Biz Korea 2014 to support Korean designers making inroads into Hong Kong’s fashion market on July 11 at the Grand Hyatt Hong Kong.

The export fair, now in its second year, offered 50 Hong Kong buyers the opportunity to meet 31 Korean fashion companies in women’s wear, menswear and accessories.

Hong Kong’s interest in Korea has grown due to the Korean Wave, and an increasing number of people in Hong Kong are eyeing K-pop, Korean food and fashion.

“The inquiries from Hong Kong buyers about Dongdaemun market increased greatly since last year,” said a Dongdaemun market insider.

Young Korean designers, acknowledging a lack of strong brand power, are trying to enter the Hong Kong market by supplying their products to multi-brand stores in Hong Kong, such as I.T.

The fact that 14 I.T. merchandisers participated in the fair shows their great interest in Korean designers. Fairton International Group, home to many high-end fashion brands including Max Mara, also attended the fair.

"It is a good time to lay the foundation for K-fashion in Hong Kong, the fashion hub of Asia, as anything to do with Korea is so popular in Hong Kong right now,” said Choe Taesik, Director General of KOTRA, Hong Kong.

zitrone@yna.co.kr

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Source Text

Source: Yonhap News (July. 11, 2014)

** This article was translated from the Korean.