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France No. 1 importer of S. Korean cosmetics in Europe

According to Yonhap News,

(SEOUL=Yonhap News) France was the biggest importer of South Korean cosmetics among European Union members last year as more beauty-conscious French fell in love with innovative Korean products, a report showed Saturday.

France imported 17.41 million euros (2.1 billion won) worth of Korean cosmetics in 2015, accounting for 35 percent of total sales in Europe, the Korea Trade-Investment Promotion Agency (KOTRA) said.

Britain was the No. 2 importer with 16 percent, trailed by Germany with 9 percent, it said.

Outbound shipments of Korean cosmetics to France have sharply jumped from 5.1 million euros in 2013 to 9 million euros in 2014.

The French particularly preferred multi-functional products, such as anti-wrinkle and brightening serums and blemish balms, or BB cream, which has make-up, moisturizer and sunblock in a lightly, tinted formula.

To further expand their presence in the European market, market watchers suggested Korean companies pay more attention to eco-friendly materials and marketing efforts with local partners.

"Korean companies will have to step up efforts to use eco-friendly packaging and containers as French consumers buy cosmetic products that are considerate of well-being and environmental effect," the KOTRA said in the report. "Companies with advanced manufacturing technology can partner up with global companies to tap into the local market."

Copyrights Yonhap News. All Rights Reserved.

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Source: Yonhap News (Apr. 23, 2016)
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