According to Yonhap News,
(SEOUL=Yonhap News) South Korea will hold the country's biggest shopping festival, "Korea Sale Festa," next month in a bid to boost domestic consumption and draw more shoppers from overseas, the event's website showed Sunday.
The nationwide festival is scheduled to kick off on Sept. 29 for a 33-day run and will involve three themes: two bargain sales events for domestic and foreign shoppers as well as a "Hallyu" festival featuring popular Korean culture, according to the website. Hallyu is the global phenomenon of the rising popularity of Korean pop culture.
The culture festival section, which runs from Oct. 1-30 across the country, will include 52 cultural events involving Korean pop culture as well as provincial governments.
Manufacturers and retailers in the fields like home appliances, cosmetics, clothing and food will join the shopping sections to provide bargain deals, according to the Web site.
The Ministry of Culture, Sports and Tourism and the Ministry of Trade, Industry and Energy are co-hosting the shopping and tourist festival.
This year's festival was rebranded from the name used last year, which was "Korea Black Friday."
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Source: Yonhap News (Aug. 14, 2016)