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Korean Pavilion at U.S. Expo to Target Medical Equipment Markets in Latin America
Date
2017.08.08
Views
896

According to Yonhap News,

(SEOUL=Yonhap News) The Korea Trade-Investment Promotion Agency (KOTRA) announced August 7 that it will be opening a Korean Pavilion at the Florida International Medical Expo (FIME) 2017 set to take place in Orlando, FL, from August 8 to 10 (local time).

FIME is the largest medical equipment exposition in the Americas where about 1,650 companies from some 40 countries are scheduled to attend this year, including 46 Korean SMEs involved in the medical equipment industry.

In connection with the pavilion, KOTRA has prepared World-class Product and Premium Promotion Stalls to showcase goods made by small but strong Korean companies. There will also be a separate booth to help 7 companies that were unable to participate in the expo to enter foreign markets.

In addition, participants will be able to share information on the medical equipment certification systems of major countries, as well as successful and failed attempts to enter new markets at the Central and South American Medical Equipment Market Entry Seminar.

The United States, the world's biggest medical equipment market, was worth USD 149.1 billion (KRW 160 trillion) in 2015, while Latin America is one of the fastest growing markets in the industry due to aging populations, etc.

Manuel De La Cruz of Biokarmed, a Latin American medical equipment retail company that sells imported medical assistance products from Korea, says he plans on visiting the Korean Pavilion to develop new supply routes as Korean products are receiving positive reviews.

cool@yna.co.kr

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Source Text

Source: Yonhap News (Aug. 7, 2017)

** This article was translated from the Korean.
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