According to Yonhap News,

(SEOUL=Yonhap News) An event targeting Indonesia's consumer goods markets by utilizing the popularity of Korean television dramas overseas was held by the Ministry of Trade, Investment and the Korea Trade-Investment Promotion Agency (KOTRA) on October 25 at the agency's Invest KOREA Plaza (IKP) building in Yeomgok-dong, Seoul.

A total of 42 Korean companies seeking to take advantage of the so-called 'Korean wave', including 11 cultural content firms, participated in the event, where KOTRA signed a memorandum of understanding (MoU) with Seoul Broadcasting System (SBS) and Indonesia's Lejel Home Shopping for securing export routes prior to conducting marketing campaigns based product placement (PPL) in television content.

The MoU has established a one-stop foundation for exporting to Indonesia that covers all stages of the process from promotion to sales, the ministry explained.

According to a representative of one of the companies attending the event, "the method is expected to yield direct results as the products will be sold online as they are being marketed through ongoing television programs."

Also at the event, the attendees were introduced to a marketing method that utilizes internet celebrities to target Chinese markets, and participated in one-on-one consulting sessions with Chinese internet celebrity management agencies, also organized by the ministry and KOTRA.

The PPL matching fair was the 6th of its kind held since it was launched in 2016. In total, the six events introduced 48 broadcasting content, and were attended by some 350 small and medium companies.

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