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aT Showcases Korean Food at South African Expo

According to Yonhap News,

(SEOUL=Yonhap News) On May 7, the Korea Agro-Fisheries & Food Trade Corporation (aT) and the Ministry of Agriculture, Food and Rural Affairs revealed they will attend the Food and Hospitality Africa 2018 in Johannesburg, South Africa from May 6 to 8.

aT operated the Korean Pavilion at the expo, showcasing foods such as aloe beverages, snacks, instant noodles, almonds and sterilized banana milk.

Visitors could not only sample all the food available in the Korean Pavilion, aT also held cooking classes to make Korean foods such as kimbap and Bibimbap.

aT used its buyer big data system to invite a list of buyers and hold consultation sessions with participating companies in the Korean Pavilion.

South Africa imports USD 6.7 billion (KRW 7.2 trillion) worth of food annually. Due to the insufficient food production capabilities of surrounding nations, the country imports food mainly from Argentina, Thailand and China.

aT is looking forward to establishing new markets in the African region, starting with the entry of Korean foods.

An aT representative stated, "At the moment South Africa imports beverages, coffee equipment and instant noodles from Korea, few South Africans know about Korean food and the high logistics fees make it hard to expand exports," and continued on to say, "we hope to expand our consumption base through this expo."

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Source Text

** This article was translated from Korean.

Source: Yonhap News (May. 07, 2018)

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