According to Yonhap News,
(Seoul=Yonhap News) KOTRA will set up a Korea stand in 2021 Mobile World Congress (MWC), the world's largest mobile exhibition.
KOTRA announced on June 27 that the Korea stand will host 23 firms including 14 SMEs and 9 startups at MWC, held in Barcelona, Spain from June 28 to July 1st. KOTRA has set up a Korea stand at MWC since 2009.
The theme of this year's MWC is 'Connected Impact', covering the future of life-changing technologies including 5G, AI, mobile ecosystem, and big data.
An official from KOTRA said, "we plan to attract about 180 visitors from 120 companies, buyers and investors from Spain and neighboring countries," adding "Buyers are mostly interested in AI acceleration platform that will shorten technology development time, industrial PDA, and phone accessories featuring K-pop groups."
This year's exhibition will be held in a hybrid format for the first time, as it runs both online and offline.
KOTRA plans to promote jointly to foreign buyers by setting up on and offline Korean stand with 64 participants including Korea Information & Communication Technology Industry Association (KiCTA). It will also hold a pitching (presentation) event to help startups attract investment.
"Despite the COVID-19 pandemic, Korean companies have displayed great willingness to attend," adding "We will endeavor to produce meaningful achievements by providing continuous support even after the exhibition."
fusionjc@yna.co.kr
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Source: Yonhap News (June 27, 2021)
** This article was translated from Korean.