According to Yonhap News,

(SEOUL=Yonhap News) Due to the prolonged COVID-19 pandemic, the 9th GTI International Trade & Investment EXPO is to be held online this year.

Gangwon-do said on August 4 that the 9th GTI EXPO, which was initially scheduled to be held at Dancing Concert Hall in Wonju City, Gangwon Province, will be turned into online event.

It is because the spread of corona virus and its mutations are expected to continue, making it hard to hold the event offline.

The organizing committee believed that it has accumulated know-how in digital studios and others, and it will be more effective to concentrate on its EXPO platform integrated with metaverse.

Just as the 8th GTI EXPO generated KRW 5.3 billion in sales, which was also switched to online, the organizing committee hopes to continue last year's success.

To this end, the EXPO will advance the online platform of 'All year round EXPO' , transcending space and time, and introduce virtual exhibition hall by integrating features and advantages of metaverse.

For export consultation, AI interpretation/translation will be introduced for the first time in Korea, which is differentiated from existing online video conference system.

About 300 domestic and international buyers will be invited online, to have 1:1 non face-to-face export consultation with companies located in the Province.

It will also invite about 30 promising MDs in Korea, coordinating sales consultation for products manufactured by SMEs in the Province, providing SMEs with opportunities to have their products in large retailers like department stores.

In addition, there will be various programs to target both exports and domestic sales through multi-dimensional promotions such as global digital studio set up within the provincial government, EXPO studio, and on foreign markets.

The provincial official said "By developing a platform that combines metaverse and AI interpretation and translation system, we will make successful online EXPO that can maximize sales of companies located in our Province."

jlee@yna.co.kr


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Source: Yonhap News (August 4, 2021)