According to Pulse by Maeil Business News Korea,

11Street Co. will open Amazon’s Global Store at its online shopping mall this month under the partnership between SK Telecom and the U.S. e-commerce giant.

From late August, 11st.com users will be able to directly purchase items available at Amazon Global Store, said 11Steet’s parent SK Telecom Co. during the second-quarter earnings conference call on Wednesday.

The online shopping mall is also planning to run big promotional events with Amazon as part of their partnership efforts, said SK Telecom. Further details on their collaborative projects will be unveiled later this month.

Last year, SK Telecom, a major telecom company in Korea, and Amazon agreed to collaborate in e-commerce business. Their collaboration includes Amazon’s stake investment in 11Street. The deal comes with an option to acquire new shares in the Korean online shopping mall operator, which is aiming for an initial public offering in one to two years.

SK Telecom in June unveiled a plan to connect its membership program to 11st.com’s delivery service for Amazon Global Store shoppers.



By Pulse

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Source: Pulse by Maeil Business News Korea (August 12, 2021)