According to Yonhap News,

On August 5, the Ministry of SMEs and Startups (MSS) and the Korea Foundation for Cooperation of Large & Small Business, Rural Affairs (KOFCA) announced that the small and medium-sized enterprises (SMEs) that participated in the "K Collection," an event held in conjunction with KCON in Los Angeles (LA) from July 1 to 3, achieved a total sales result of USD 120,000 (approximately KRW 170 million).

The K Collection featured 50 consumer goods SMEs, which held promotional events at the LA Convention Center, where KCON took place.

The promotional event attracted 125,000 visitors, and the total sales of participating companies amounted to USD 120,000. Among the participating companies, 14 sold out all the products they prepared during the event.

Additionally, 56 local buyers from the U.S. were invited for a one-on-one B2B export business meetings, during which 389 consultations took place. KOFCA expects that around USD 12 million (approximately KRW 16.6 billion) worth of deals from these consultations may be achieved through follow-up contracts.

The event was promoted by the girl group HITGS, who participated as ambassadors.


sun@yna.co.kr
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Source: Yonhap News (August 5, 2025)

** This article was translated from Korean.